Meet The Team

Ben Shipley
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Chief Executive Officer
Ben steers the G-MAB78 ship and architects predictable and scalable revenue models for our clients. He has experience working across global markets, leading and growing sales teams in diverse industries and speaking to business owners on sales and marketing systems design.
He is based in Sydney and can talk for hours on American sports.

Michael Scholtz
Chief Data & Analytics Officer
Michael is our analytics wizard.
He has deep expertise in extracting value from data. With particular prowess in building data insights platforms for sales and marketing driven organisations and creating custom dashboards that give mind blowing insights.
He is a keen angler and owns the world's most expensive kayak.

Jamie Burton
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Partner, Middle East
Jamie is our award winning marketing guru. When it comes to all things digital marketing he is adept at technology implementation, marketing strategy and sales & marketing integration. Based in Dubai and working globally he helps build scalable marketing infrastructure that delivers growth.
He still uses Hotmail...
Executive Board

We are G-MAB78.
Enabling companies to land their 'moonshot'
Moonshot:
/Moon-shot
Noun
Noun: Moon Shot
1. an ambitious and ground-breaking project that shoots a company's sales to the moon
If you are a scale-up needing to scale or a mature organisation needing more profit - get in touch and let us explore your needs

Ben Shipley
​
Chief Executive Officer
Ben steers the G-MAB78 ship and architects predictable and scalable revenue models for our clients. He has experience working across global markets, leading and growing sales teams in diverse industries and speaking to business owners on sales and marketing systems design.
He is based in Sydney and can talk for hours on America sports.

Mike Adams
Chairman
Mike has lead regional and global sales teams and has worked as a management consultant with a specialisation in sales and revenue optimisation. He is the author of The Intrepid CEO - How Bold Leaders Future-proof Sales & Drive Profit.
While he enjoys a lot of sports he is normally always injured.

Name
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Independent Director
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Peter Plaisance
​
Partner, North America
Peter is our beauty and luxury segment lead. He has managed and driven business growth in over 28 markets and has expertise in international business development, omni-channel implementation, go-to-market execution, strategic planning and market expansion.
Peter is a trusted partner for the ‘where, who and how’ to expand your beauty and luxury brand.
He is an ex-pro cyclist and enjoys Lycra.

David ONeil
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Partner, Europe
David is an out and out sales guy.
He has seen the evolution of sales over the recent decades and is passionate about implementing world class sales capability into our client's businesses. He has particular domain expertise in SaaS, events and media; and enjoys the intersection of data and sales to enable organisations to sell on data insights.
He too enjoys competitive cycling and Lycra!